2019 Winter Gift Guide
We strongly believe in spending money in accordance with our values. For us, that means supporting small, women-led and sustainable businesses. We believe in responsible sourcing, recycled materials and smart…
Gear we dig
One Woman’s Alien Sneeze is Another’s Backcountry Accessory
“That thing looks like an alien sneeze,” my friend Anna said to me at the end of a river trip. “It’s disgusting.” The “alien sneeze” is a once-lime green tutu…
Unexplored Territory: Female Solopreneurship in the Outdoor Industry
At a picnic table with my husband the day after a long hike, I said “I wish there was someone who could rent me all of this, pre-vetted. Just someone…
Our Favorite Gear for Spring and Summer
It’s been a while since we’ve shared some products we’re digging, so here’s a quick list of a few we’ve been testing or can’t wait to get our hands on.
Happy Birthday to us! 6 Eco-friendly Presents to Gift Your Birthday Buds
In July, Whoa turned three. We’re potty trained. We can walk up stairs very slowly and we frequently fall over. In all seriousness, we’ve been busy. We’re a huge part…
2017 Mostly Eco-friendly Holiday Gift Guide
Surprise! It’s holiday season. Skip the last-minute gifts and buy something thoughtful this season to bring joy to your loved ones. This year our gift guide is almost entirely eco-friendly and…
Need Awesome Casual Luggage? Try the Sherpani Fallon Wool Weekender
This summer we’ve been testing the Sherpani Fallon Wool Weekender. We’re so used to technical gear with Gore-Tex and polyester ripstop that we were stoked to try out a good-looking…
Recover: Awesome environmentally friendly apparel
There’s a ton of adventure gear out there. Why not buy clothes you feel good in that are also environmentally friendly? Recover agrees, so they use materials like water bottles and discarded…
Coalition Snow YOUth – A chat with co-founder Jen Gurecki
Coalition Snow is currently running a Kickstarter to raise $50,000 to create their Coalition YOUth line, a series of skis and snowboards for young women. We wanted to know why the…
2016 Holiday gift guide
This gift guide is not just a collection of cool stuff your loved ones might like to receive this Chrismahanukwanzakah. These are products Whoa believes in. We dig the companies…