The Team
We are Womxn of Heart and Outdoor Adventure
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Hatie Parmeter
Founder – Jill of all trades
Hatie grew up on a lake in Northern Minnesota where she swam, camped and paddled wood-canvas Seliga canoes. She created Whoa Mag to showcase amazing womxn, organizations and places that major media often ignores (ahem – the Midwest). You can find her on Instagram.
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Norah Jones
Assistant Editor
This four-legged team member loves peanut butter, sleeping bags and amassing fans in campgrounds across the Midwest. She’s all about the Montrose Dog Beach on Lake Michigan and never lets a leash hinder her thirst for adventure.