The Team

We are Womxn of Heart and Outdoor Adventure

Photo by Lauren Danilek.

Hatie Parmeter
Founder – Jill of all trades

Hatie grew up on a lake in Northern Minnesota where she swam, camped and paddled wood-canvas Seliga canoes. She created Whoa Mag to showcase amazing womxn, organizations and places that major media often ignores (ahem – the Midwest). You can find her on Instagram.

Photo by Liz Pompe.

Norah Jones
Assistant Editor

This four-legged team member loves peanut butter, sleeping bags and amassing fans in campgrounds across the Midwest. She’s all about the Montrose Dog Beach on Lake Michigan and┬ánever lets a leash hinder her thirst for adventure.